Top 5 Marketing Tips for Real Estate in 2017Team Concierge
We are all creatures of habit and change is definitely a concept that is hard to adapt to. However, because marketing techniques, tools, and strategies are always changing, especially in this digitally dominant world, it is extremely important to be up-to-date and aware of the trends.
Your methods now may be working well, but new methods may work with your business better! Are you just going to settle for good? Or are you ready to take the plunge and strive for GREAT? Keep reading, because we’re about to share with you the top 5 marketing tips for Real Estate in 2017.
1. Quality over Quantity
Whether it be social media, blogs, newsletters or print marketing, many businesses get too caught up in frequency and forget about the quality of their content. Just remember that your audience’s trust in you is based on their confidence in your values and knowledge. If you are constantly posting content that has no merit for just the purpose of having content, you then jeopardize your expertise and professionalism, thus risking a decrease in new and repeat business.
2. Marketing Versatility
As we said earlier, we are currently living in the DIGITAL era. Over 90% of the North American population currently own a mobile device, if not several devices. Knowing this, it is key for any business that their marketing should be versatile and is optimized for all devices. Utilizing strategies and tools such as text (SMS) marketing can be effective if done correctly and allowing your prospects the control of choose to unsubscribe or remain on your contact list.
3. Personalized Marketing
No one wants to feel like a statistic. The best way to avoid this issue is simply by personalizing and targeting your marketing. You’re probably thinking, “How do you expect me to personalize over a hundred emails?” Don’t stress yourself out, personalizing your marketing can be as simple as using a code to populate each prospect’s first name or target each of your campaigns to specific groups that would actually appreciate your specific promotions, products, or services.
4. Be Creative
Visuals mean everything in today’s era, so much so that you can probably get away with poorly written text if you accompany it with a well-done graphic or video. Speaking of video, live-streaming is currently all the rage and studies have shown that video marketing does significantly better online than text marketing. Don’t go crazy and create a 5-minute video now, keep it short and simple, 15 to 45 second videos are more likely to be viewed all the way through and converted compared to longer videos that eventually loses consumers’ attention.
5. R.I.P Calling
Let’s be honest, it’s pretty rare for you to see anyone using their mobile devices to make a call. More often than not, you’ll see someone typing away on their phone texting, scrolling through through social media feeds or reading their emails. Admit it YOU yourself hate the average cold caller, getting annoyed and even yelling at them over the phone before ending the call. Don’t allow yourself to be that annoying fly on the wall that just won’t go away. Give your prospects value, gain their confidence and they will naturally come to you. People are always looking for answers to their questions, provide them with those answers and you’ve got them hooked, now it’s all a matter of reeling them in.
– Marketing is constantly evolving, stay up-to-date with the trends, adapt your strategies and aim for better and best, don’t settle for just okay or the same old methods.
– Start personalizing and optimizing your digital marketing to mobile devices.
– Be creative and have personality in your content, don’t be the business considered to be traditional and boring.