Social Media Strategy, Learn from the Experts

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Social Media Strategy, Learn from the Experts

We all know as real estate professionals, time is of the essence, which is why Team Concierge offers to manage your content for you. I know what you’re thinking, another SOCIAL MEDIA blog? Yes, however, this blog is for those professionals who want to do social media on their own. Follow these tips, that the big brands use to help you succeed in the social media world!

TIP 1: APPEAL TO THE EYE ON SOCIAL MEDIA

Social Media Strategy, Learn from the Experts

Social media is becoming more and more visually dominant, however, with so much content floating around out there, it is important to include a variety of different type of striking visuals to help you stand out from the crowd.

A brand that does a great job of this is Starbucks with 14 million followers. Notice the vibrant colors, the variety of content, the 100% visuals with no text on it, and perfect product placement.

TIP 2: STAY RELATABLE ON SOCIAL MEDIA

Social Media Strategy, Learn from the Experts

Emotional branding is extremely important in design. Having relatable content will help you earn your viewers trust and loyalty. People like to buy from and work with those who they can relate to and feel are real.

A perfect example of emotional branding campaigning is shown on Nike’s social media dashboards. “Just do it” is a slogan that everyone remembers and relates to, Nike posts stories of the underdog rising to the top. Using the conquer of everyday hardships to motivate the modern man/woman.

TIP 3: BE HELPFUL, OFFER VALUE ON SOCIAL MEDIA

Social Media Strategy, Learn from the Experts

Successful businesses don’t just sell to increase capital, they listen to their audience and provide them with content that they want. Providing your viewers with value is key to being successful online. Be an expert at your craft and give insight to those who need it.

Goodlife is one of North America’s top fitness facilities because they provide a service that allows their customers benefit not online in-gym but also off-gym. See it for yourself! They offer a variety of tips and insight on health, fitness, and nutrition.

For more tips on social media strategy and success, leave a comment or suggestion in the section below!

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